Energy Efficiency, the Nerdy Brother of Renewables

The renewable energy business has done a remarkable job at positioning itself in the public psyche as the ‘it girl’ of our era.  Just about everyone – politicians, celebrities, major industries – likes to be seen as pro-renewable. But if renewable energy is the girl that everyone wants to be photographed near, energy efficiency is her nerdy tag-along little brother.  Ever notice how when politicians say they support renewable energy they quickly throw in the words “and energy efficiency” as if it were a babysitting obligation? Or consider the excitement with which homeowners talk about their recently installed rooftop solar panels. Does anyone wax on like that about new wall insulation? Let’s be honest, renewable energy is colorful, green to be exact. Energy efficiency, well, it’s “smart” energy... Read More >>